What the Pandemic Taught Us About Open Enrollment
August 24, 2021
What the Pandemic Taught Us About Open Enrollment

There were many learning opportunities for organizations as they pivoted, changed, and learned how to be resilient during a time of great uncertainty. The open enrollment season in 2020 was such an opportunity, and many companies had to explore new ways to engage and educate their employees about their benefits in an effective way. With open enrollment soon approaching and remote workforce still a reality, we can all use last years experiences to shape the planning of this years open enrollment process. Let’s take a look at what employees want, how to achieve this and how to have a smooth open enrollment.


Benefits Employees Want

Employees not only want, but need, holistic benefits packages. Employee benefits work best when the support is well rounded in more than just a health plan. Many benefit offerings are not created with a holistic approach. In prior years, employers could offer a basic health plan with one-dimensional benefits. That is no longer the case if you want to attract and retain quality candidates. The pandemic may have been the turning point that has shown us what employees truly need. This is why employers have a unique opportunity right now to support employees and make it simpler for them to understand and utilize their benefits.


A survey from WEX shows that 85% of employees said they didn’t change their 2021 offerings due to the pandemic. This shows us that the majority of employers kept their benefits packages during an unclear year. Now is the time for employers to revamp their benefits. Here are some top perks employees are looking for:


  • Flexible or hybrid scheduling
  • Greater compensation
  • Developmental / learning opportunities
  • Mental health resources


If you are unsure about employee preferences, a survey or encouraging one-on-one discussions with direct management could help you better understand how employees are doing and what benefits would be most valuable. To offer meaningful benefits and provide resources on how to best utilize those benefits are great tools to present at open enrollment.


Plan Open Enrollment Early

How do we achieve the goal of making sure employees know what their benefits are and how to utilize them? Open enrollment planning needs to begin sooner; and the most successful open enrollment campaigns engage employees months before enrollment opens! There needs to be ample time to develop and execute and open enrollment strategy.

During the pandemic, employees relied heavily on employer sponsored mental health resources, virtual doctor visits and employee assistance programs. Benefits mattered more and in a different way last year, more than ever before. This year, the earlier you communicate to employees, the better. A great way to have effective communication is to know your workforce and embrace virtual options. Virtual open enrollment tactics are effective, regardless of remote work. Digitalized information is more streamlined and more engaging with opportunities to review detailed information again and again as needed.


To ensure a smooth open enrollment we should make the process more personalized and interactive. Open enrollment is no longer just a transaction – employees want to know their company cares about them now more than ever. Everyone has unique personal needs and those challenges could have been amplified by the pandemic. To make this process more personalized, encourage employees to ask questions and be available to help guide them through the process or their available options. Benefits administration technology can assist and help streamline decision making, explain all of the different offerings and thoughtfully guide employees as they make decisions that are best for themselves and their families.


The 2020 open enrollment season presented challenges, but it also presented opportunity for the future. We were able to learn valuable lessons and know how to engage and support employees better than prior years. Now is the time for employers to review and address their workforce’s needs and wants. For questions or more information please contact SimcoHR today.

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