Organizations thrive through a sense of belonging and shared purpose. As employers navigate on-site, hybrid and remote work models, many may worry that those critical success factors could get lost in the workplace. Luckily, there are still ways for employers to promote their organizational mission with all employees, regardless of location. In times when employers may struggle to find and keep the workers they need, a strong and authentic organizational mission can help attract and retain top talent. Workers are more likely to be engaged and loyal to organizations with a mission they believe in and trust.
This article explores opportunities for employers to engage and unite their employees in both on-site and distributed workplaces.
According to Indeed.com, an organizational mission—or a mission statement—is a brief, broad statement about a company's goals and how it intends to meet them. It can address what the organization offers and how it hopes to serve its customers, community, employees, investors or other key stakeholders. Strong missions develop a human connection or an idea or behavior that employees can get behind and truly believe.
Cultural values are a way for the organization to achieve its mission. They define employee behavioral expectations and explain how leadership expects employees to work. Ultimately, everyone is working toward the same goal and demonstrating the values and behaviors aligned with and expected from the organization.
It’s much easier to implement an employee engagement plan with a solid understanding of the organizational mission. Employers should consider the following tips to promote an organizational mission while keeping all employees engaged and firmly believing in the company:
Lastly, employers should be intentional about communication by ensuring there’s a communication plan in place or, at a minimum, establishing guidelines about how the organization communicates and how frequently. Communication formats and other employee preferences should be taken into consideration to make sure organizational information and updates resonate with and engage the entire workforce.
If working situations have changed, it may be helpful for employers to ask employees about current challenges and opportunities for living out company values, whether formally through a survey or informally during department meetings. A baseline survey can help organizations identify disparities between the company’s mission and values and how employees actually feel about the company and workplace, and ultimately address such issues.
In a distributed work environment, the in-person work culture typically dominates, which could isolate employees working remotely full- or part-time. That means it’s imperative for employers to prioritize employee engagement in workplace strategies. Contact us today for more information on distributed workplace strategy and management.
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